Legitimize players to make some game rules Now let’s dive into analyzing how mobile strategy games deploy community building and monetization strategies effectively. Because without a community, no one plays and no one pays. And like all games, a thriving community is important for both retention of players, and for encouraging players to spend money on the game. So it seems that overall, Infinity Kingdom is performing well as a game, with players spending money on a recurring basis. The lack of rules of engagement during PvP is also a turn off for some players as they lose their progress in the blink of an eye. Players find that the whales are the ones who eventually dominate the game with their overwhelming power. The positive ones include:įans of the game appreciated the graphics and immortal characters (which are inspired by medieval folklore) in the game.Īnd like all games, there are bound to be negative feedback. Players who have played the game gave mixed reviews about the game. They can also purchase immortal shards, which unlocks a new immortal when it accumulates till 60. By spending their in-game currency, gems, players can purchase speed-up items to construct faster. So you can see that the game has many monetization elements baked into its gameplay. Everything in the game can be levelled up, from buildings to the troops, immortals, to their equipment, their skills and not forgetting the dragons. There are 7 different dragons, each one from an element. These immortals come with special attacks and can be levelled up to become stronger over time.Īnd if that isn’t enough, you can even add on a dragon to your army. One of the many immortals that players can unlock in Infinity Kingdom. These immortals are assigned an element, and are grouped into them – fire, water, light, darkness, earth, wind and lightning. The game also allows players to unlock and collect over 50 immortals, these are basically heroes from medieval folklores (think along the lines of Julius Caesar and Merlin), and together with your troops, they form your army. Players are randomly given a faction (Ydvia, Vitas or Ruslan), and can join alliances and attack other villages for resources. You’re the lord of your village, and you’re tasked to build up your own village and command a strong army to attack the evil gnomes in the land of Norheim. Infinity Kingdom is a mobile strategy video game set in a fantasy-themed medieval world. If you’re still unfamiliar with Infinity Kingdom, let’s dive a little deeper into its gameplay. Not bad for a mobile strategy game that is often accused of being pay-to-win. Infinity Kingdom has over 1 million app installs on the Google Play store, and has a collective rating of 4.6 stars. One mobile strategy game that we’re going to analyse is Infinity Kingdom. What is Infinity Kingdom’s gameplay like? The eventual goal is to build a gaming community without spending extra money, while increasing the revenue of a mobile game.
In this article, we’ll be analyzing how mobile strategy games like Infinity Kingdom deploy community building strategies, as well as strategies to encourage spending in its mobile game.
That familiar ‘Oh you’re finally online’ from Player8851 or that colloquial ‘Good morning’ from Noobmaster69 – these are the heartfelt semblances from real life brought into the online space. To players, a game is like a virtual world – where they log in at the end of a long day, to catch up with pals from all over the world. That’s when a game has reached the sweet spot of player retention and monetization.
And as they foster deeper connections, they feel like a part of the game, eventually leading them to spend money and more time on it. Players feel at home when they connect with other players of the game.
Building an ever-growing game community properly is the dream of all game developers.
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